Identity and brand concept for local London Streatham deli ‘David’s Deli’. A modern take on the traditional British delicatessen corner shop, the focus was to provide the owner with assets to stand out from the crowd, yet feel part of the local environment.

 

The result was a lightly curved logo with a nostalgic feel, with a contemporary supporting font. A deep heritage Forest Green was used alongside crisp whites, for a fresh overall expression across the applications.

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Visit David's Deli by London Streatham Common rail station.